All stories about "Gimmicks"

The Deathwatch ink is too precious to spill on this one, but in case you haven't heard: "Heartland Brewery announces the introduction of The Beer Goddess®, a three-liter hand-blown Pilsner glass (that's 6.3 pints, 101.4 ounces, or 8.5 cans)..the glass may be 'The Largest Glass of Beer Commercially Available' (that is, served in a bar or restaurant), and has applied to the Guinness World Records to have it designated as such. The Beer Goddess costs $49..." Expect this to appear in the Daily News food section in 3, 2, 1... [EaterWire; previously]

One of the weirder restaurant gimmicks we've ever heard of: opera night at the West Village's Ido Sushi. And yes, there's a video of the performers in action. [LimeWire]

Should we chalk it up to the crap weather or is this a bad sign? From the inbox: "Dropped by Kosher Village today at 2 for their much-hyped free falafel day. The place was completely empty. I was expecting at least a short wait..." [EaterWire]