All stories about "Coffee Wars"
McDonald's has announced that they'll take on Starbucks, installing coffee bars, complete with "baristas," in its 14,000 U.S. locations: "Internal documents from 2007 say the program, which also will add smoothies and bottled beverages, will add $1 billion to McDonald's annual sales of $21.6 billion...McDonald's executives say they aren't launching espresso drinks to go after Starbucks, but instead to cater to consumers' growing interest in specialty drinks. And although McDonald's is encroaching on the business that Starbucks invented, analysts say McDonald's may pose more of a threat to Dunkin' Donuts, which has a more similar customer base." [WSJ]
EaterWire: Joe The Art of Coffee Sets Sights on Chelsea
CHELSEA—Jonathan Rubenstein, owner of downtown coffee high-roller Joe the Art of Coffee, has settled on 405 West 23rd Street, at London Terrace, for his fourth Joe location. Slated to open in March 2008, the new Joe will be slightly larger than the original Joe on Waverly—the latter is about about 500 square feet—and will be more about the coffee and less about food, Jon tells us. Chelsea or the Upper West Side seemed the obvious next move for the brand so we asked why no love for the UWS: "We would have loved to be on the UWS, and have looked aggressively for almost 2 years. We just can't find space. This area of Chelsea seems untapped with nary a Starbucks; plus it has proximity to the galleries, Highline, and all the development happening so far west. So when we saw it, we grabbed it." [EaterWire]
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