Late night host Jimmy Kimmel loves a good prank, and last night on Jimmy Kimmel Live it was all about juice. He created a fake healthy cold-pressed juice company called Jüce ("juice without the 'I'") and set up shop at a famers market in Los Angeles. There his staff offered samples of the juices — which were actually made from Fun Dip, Tang, Creamsicles, and Skittles — to unsuspecting customers.
Thanks to a snazzy label and names like "Soul" and "Rainbow," no one suspected that they were drinking "corn syrup and artificially flavored in water." Instead, they commented: "It's not too sugary like a lot of juice now" and "It's kind of like a deep breath. It's refreshing, like you just drank something good for you." When one woman was asked if it was worth the $19 price tag, she boldly declared, "Yes." Go, watch.