Pizza Hut has made it even easier to order pizza without speaking to a live human or fumbling for a credit card: Earlier this week, the pizza chain implemented its previously announced partnership with Visa Checkout payment platform, which allows smartphone users to confirm one-touch payments with their Visa accounts. Pizza Hut is the first food partner ready to accept Visa Checkout, which launched earlier this summer and includes other participating retailers like Neiman Marcus, Ticketmaster, and 1-800-Flowers as partners.
The partnership is getting an aggressive push from both parties: According to a press release, Pizza Hut is giving away one million pizzas to the first the first million customers who order and pay using Visa Checkout. An accompanying ad campaign claims to show the Checkout's ease of use by having a professional surfer order pizza while under a massive wave. Pizza Hut, meanwhile, has earned a reputation for embracing technology to streamline its ordering process; in March, it partnered with a software developer to create a potential touchscreen ordering device on restaurant tables.
· Pizza Hut Partners With Visa on Online Payment Platform [NRN]
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