Filed under: IDK Sad Face: Hershey's New Logo Literally Looks Like Crap by Erin DeJesus Aug 28, 2014, 12:55pm EDT Share this story Share this on Facebook Share this on Twitter Share All sharing options Share All sharing options for: Sad Face: Hershey's New Logo Literally Looks Like Crap Pocket Flipboard Email The marketing team at Hershey's must not be down with social media: As FastCo Design points out, its new logo calls to mind every 11-year-old's favorite emoji. More From Eater Sign up for the Sign up for Eater's newsletter The freshest news from the food world every day Thanks for signing up! Check your inbox for a welcome email. Email (required) Oops. Something went wrong. Please enter a valid email and try again. By submitting your email, you agree to our Terms and Privacy Notice. You can opt out at any time. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Subscribe The Latest Play How Brooklyn’s Lucia Pizza Continues a Family Legacy By Annie Harrigan and Eater Video The Story Behind the José Andrés Nonprofit Currently Mobilized to Feed Gaza By Monica Burton A Spicy, Savory Instant Tan Tan Shin Ramyun Recipe By James Park Meghan Markle Returns to Her Lifestyle Maven Throne By Amy McCarthy Is Making Your Own Chinese Sausage Worth It? By Jess Eng If You Can Afford to Eat in Space, You’re Too Rich By Jaya Saxena