In a New York Times story about the "monuments of tech," there's mention that the rooftop plaza of the new Frank Gehry-designed building at Facebook's headquarters in Menlo Park, CA will have "a Shake Shack restaurant." Shake Shack PR says it's not happening, telling Eater it's just a "rumor." Wrote the rep: "Sounds 'Like' it would certainly be an exciting place to open a Shack, but we have no plans at the moment."
Meanwhile, a second Austin, TX location of Shake Shack was announced today. In addition, the burger chain announced a temporary "pop-up" food truck for the 2014 South by Southwest (SXSW) Festival. It'll be serving free ShackBurgers and more from Saturday, March 8th through Friday, March 14th, nightly from 8PM–1AM.
· The Monuments of Tech [NYT]
· Shake Shack Will Open a 2nd Location; SXSW Truck [-EATX-]
· All Shake Shack Coverage on Eater [-E-]