Taco Bell "surprised" fans when they announced the new Doritos Locos Cool Ranch tacos would be available today, a day earlier than originally scheduled, but it turns out the message failed to reach some of their stores. And, as Consumerist reports, the debacle has caused outrage. The company's Facebook page, which over nine million likes, has been filling up with comments expressing disappointment at the fact that stores are denying customers who want the new item. Below, disgruntled Facebook posts and Taco Bell's vague response to complaints:
Says one customer, "So, Taco Bell, what about all the people that got denied today and wasted time and gas." While another poses the question, "y u no have tacos."
Taco Bell provided Consumerist a vague response: "While the official launch day of Cool Ranch Doritos Locos Tacos is tomorrow, we're humbled by the overwhelming response to Fan Day. We apologize to those fans who couldn't buy it a day early and are working hard to have all participating locations honor Fan Day today. We want to assure everyone that Cool Ranch Doritos Locos Tacos will be available nationwide tomorrow, March 7."
Meanwhile, whoever runs the chain's Facebook page asked Facebook fans to tattle on the franchisees: "If you can provide specific addresses, we will follow up with the restaurants immediately." And the post, which currently has 3,119 comments, has started filling up with address.
· Taco Bell Should Probably Have Told Its Restaurants [Consumerist]
· All Taco Bell Coverage on Eater [-E-]