In today's edition of Adventures in Marketing: as is becoming the new custom at Papa John's, the pizza chain is once again offering heart-shaped pizzas, starting today and lasting until Sunday the 14th. The tagline for the promotional stunt: "Love is patient. Love is kind. Love means never having to eat an overpriced, mediocre Valentine's Day meal at a crowded restaurant surrounded by strangers." No word on whether or not this year's heart-shaped pizzas will actually be heart-shaped. On the other hand, maybe the silly gimmick isn't so silly; after all, when was the last time Papa John's found a place on the national radar?
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