As predicted, the big Starbucks surprise event today was an introduction to their new coffee bean Pike's Place. At Bryant Park today, they're making quite a show of it. Starbucks CEO Howard Schultz is at on hand, and so is Racked: "Celebration of said magnificent occasion came in the form of an announcement by Starbucks officials, followed with a performance by Brooklyn's own a cappella group, New Millennium...right in front of a replica Starbucks store, built in the image of the very same first Starbucks after which the new coffee was named...In the replica Starbucks are free bags of the new roast for all comers (today only; the Parks Department permit expires at midnight.") [Racked]

Filed under Quicklink, Starbucks

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